SEO Case StudiesBest Case Study Examples
SEO case studies are where the theory ends and the real results show up. No vague promises, no smoke and mirrors. Just raw before and after numbers from real businesses.
Below, you’ll find examples of various case studies, including law firms, SaaS companies, clinics, online blogs, and e-commerce stores in the beauty, business, and sports sectors.
If you don’t see your exact niche or industry here, don’t sweat it. SEO works across sectors. The same strategies that grew these businesses can be applied to yours.
Get in touch if you’re ready to turn your site into the next SEO case study.
Law Firm Case Study
Website Background: law firm specialising in probate law with little SEO foundation
Main Objective: become an authoritative voice within probate law.
Results: 3012% increase in monthly organic traffic from 856 visitors in December 2019 to 26,646 in April 2021.
Premium Chocolate eCommerce Case Study
Website Background: eCommerce site selling premium chocolate in the United States and across the world.
Main Objective: to increase conversions and improve traffic by revamping the client’s link building strategy and carrying out a detailed SEO audit.
Results: Organic traffic during the client’s seasonal peaks (Christmas and Valentine’s Day) increased by 50.47% in sessions compared to the previous year, resulting in an additional 72.31% increase in revenue.
Gaming Directory Case Study
Website Background: Online games directory
Main Objective: Improve visibility for key games-related search terms and build the site’s overall authority with backlinks.
Results: Organic traffic grew by 1,330% from 4.6k to 67k sessions/month in just over 6 months.
Sports Betting Case Study
Website Background: International sports betting/casino site. The campaign was focused on targeting the Brazillian market.
Main Objective: Increase Google visibility via an international SEO campaign targeting the South American market.
Results: Organic traffic to the Brazillian site increased from around 300 visitors per day to 3,400 visitors per day.
Golf eCommerce Case Study
Website Background: UK-based golf equipment eCommerce store.
Main Objective: increase sales by improving brand specific product pages ranking in Google’s search engine results. Adapt to new online shopping habits during Covid and appear more visible & buyer friendly than the competition
Results: Increased monthly revenue from £37,451 to £109,377 (£127,266 at peak during the COVID-19 pandemic.
B2B eCommerce Case Study
Website Background: B2B commercial plant supplier.
Main Objective: Improve and diversify visibility in the SERPs by capturing users at each stage of the buying funnel.
Results: Since the start of the campaign, the organic traffic grew by 115% from 1.28k to 27.6k engaged sessions
eCommerce Hair Products Case Study
Website Background: eCommerce Shopify client selling hair cutting products across the world.
Main Objective: improve the domain authority to match that of industry competitors and to increase traffic gained from Google organic search in order to place less reliance on more expensive paid advertising.
Results: In just over six months, the number of organic sessions grew from 4,037 to 8,022, this represents an increase of 98.70%. Likewise, the number of transactions and revenue grew by 53.57% and 44.09% since the start of the campaign.
Travel Operator Case Study
Website Background: UK Travel Agency specialising in adventure holidays.
Main Objective: Expand the site’s reach to foresee the interest in travel-related sites post COVID-19 travel restrictions.
Results: Organic search traffic has grown by 30% during the COVID-19 pandemic.
Self Development Content Publisher Case Study
Website Background: Self development content publisher
Main Objective: Recover lost ranking positions and traffic from May 2020 Core Update.
Results: Improved organic traffic by 65.44% when compared year-on-year.
Medical Services Case Study
Website Background: Drug rehabilitation center
Main Objective: Improve rankings for service-based keywords which are more likely to convert.
Results: Organic traffic grew by 3,773% from 1k to 40.2k sessions/month
Automotive SaaS Case Study
Website Background: US car rental for rideshare drivers
Main Objective: Increase car rentals by targeting rideshare drivers for Uber, Lyft or food delivery gigs.
Results: Improved organic traffic by 42.91% when compared year-on-year.
IT Management & Cloud Services
Case Study
Website Background: IT management and cloud based services catering to financial, legal and public sector industries.
Main Objective: Recover organic traffic and keyword visibility after a plateaued performance.
Results: Increased monthly search traffic by 120.32% from 3,539 to 7,797 and keyword visibility within top 10 positions of Google by 218% from 150 to 477.