Google Business Profile (GBP) Audit
Check your Google Business Profile against a simple free online audit tool that can share insight into how to improve and optimise it.
Google My Business Profile FAQ's
What is a Google Business Profile audit?
A Google Business Profile audit reviews your listing to identify missing information, optimisation opportunities and factors that may affect your visibility in local search results.
Why is Google Business Profile important for local SEO?
A well-optimised profile increases your chances of appearing in Google's Local Pack and Maps, helping nearby customers find your business more easily.
How often should you audit your Google Business Profile?
It's good practice to review your profile every few months and whenever your business details, services or opening hours change.
What affects Google Business Profile rankings?
Relevance, distance and prominence are Google's primary ranking factors. Reviews, accurate business information and ongoing profile activity can all contribute to better visibility.
Can a Google Business Profile improve website traffic?
Yes. A strong profile can increase calls, direction requests, website visits and local enquiries by making your business more visible during local searches.
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